Porsche By Design: Seducing Speed, “Third Generation Virtuosity”

Porsche 901

Third Generation Virtuosity is the fifth video in the series, “Porsche By Design: Seducing Speed”. In this video they focus on “Butzi” Porsche, the grandson of Ferdinand Porsche, and his rise to influence and prominence in the company. Butzi Had incredibly large shoes to fill, and wasn’t an engineer like his father and grandfather. He was a designer, but didn’t think of himself as a designer in the conventional sense. Butzi saw himself as more of a technical sculptor . He went to the Waldorf School in Stuttgart, where after a year, he was dismissed for “lack of talent”. He then went to study under Erwin Komenda, The designer of the 356. During the time Butzi began the design process for the successor to the 356, Erwin Komenda had a design of his own, and there was struggle within the company about which direction to take. Komenda’s design was apparently old fashioned, and Ferry Porsche wanted a more modern approach. Butzi’s design would become the Porsche 901, for a short time. Since the late 1920’s, Peugeot had a trademark on all model designations of 3 digits, with the middle digit being a zero. Peugeot took Porsche to court, and thus, the 901 became the 911. Stay tuned, as we’ll bring you more next week. As always, leave us a comment!

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