Porsche will be featured at North Carolina Museum of Art beginning in October, but as promotion for the exhibit, they’ve produced a series of videos entitled, “Seducing Speed” As enthusiasts we can appreciate a sports car company, its values, and its products. However, it’s when films like these are produced, it brings us closer to the history and heart of what the company represents.
The cars not only have to perform well, they have to be beautiful. This is the topic of the first video, “Rolling Sculpture”. The idea that a car is not just a means of transportation, but is also an object that evokes emotion and desire for the observer. Porsche has always had a very strong design ethic. In fact, Porsche is the only company to have a consistent aesthetic throughout its existence, and even across different models it has produced.
The second video focuses on Ferdinand Porsche, and his career before founding the Porsche Auto company, and his influence as an engineer. From the early electric cars, to the very first hybrid car, to the famous Auto Union race cars, Ferdinand Porsche was a luminary in the automotive world. All of his experience led him to designing and engineering the “People’s Car”, the Volkswagen Beetle. Through his partnership with Erwin Komenda, he built the Type 64, which is the archetype for all Porsche models to follow.
The third video, “Out of the Rubble” discusses Ferry Porsche, son of Ferdinand Porsche, and his role in the formation of the Porsche car company. Astonishingly, the first 50 356 coupes were made within 2 years, by hand, by 5 people on a shoestring budget. One of the things that really solidified Porsche as a company was the collaboration with Max Hoffman to create the Speedster for the American market. People loved this air cooled car with the engine in the wrong place, and they sold 78,000 units.
Any sports car company needs to go racing to be taken seriously by enthusiasts, and this is the subject of the fourth video, “Race on Sunday”. The first race car Porsche produced was the 550 Spyder which won many of the races in which it was entered, despite still being something of a VW hot rod. This was the credibility they needed to further the company, and they then began production of the 904. Advances in aerodynamics and lightweight construction made this 904 very successful as well.
Stay tuned, as we will be bringing you more of these videos, and learn more about what makes Porsche such a great car company.